Trademark Registration in Guangzhou: An Idle Trademark Worths 340,000 USD

Recently, French well-known tire manufacturer Michelin signed a contract worthy 340,000USD (2,000,000 RMB) with Jiangyin Boer Auto Parts Industrial Co. Ltd. in mainland China. Michelin got the use right of trademark “PRE-MIER” on the auto tire category. According to Jiangyin Industrial and Commercial Bureau, it is the highest transaction price of trademark transfer in Jiangyin.

In 2005, Boer Auto Parts declared the right to use of trademark ”PRE-MIER” and registered items including tire valve, tire and other 12 categories. But the right to use of trademark of tire has been standing idle all the time. 

Coincidentally, Michelin were merchandizing a tire in same name “PRE-MIER” in North America, and intending to get the right of the brand manufacture and use in China. Last year, Michelin contacted Boer Auto Parts. Both sides reached an agreement of common use of trademark on different categories.

Touch Law Firm is dedicated to providing Trademark Registration in China, Trademark Search service in China, as well as China company registration, tax & accounting, intellectual property, legal service etc. For further information, please follow our online secretary Ms. Touch (ID:touch-law-firm), call at +8620-8355 5515 or email to info@touchlawfirm.com

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340,000 USD! An Idle Trademark could be Worthy